TOTO is a Japanese company that manufactures high-end plumbing fixtures including toilets, faucets, showers and more. TOTO toilets are some of the most expensive on the market, often costing over $1000. There are several reasons why TOTO toilets command such a high price tag.
Advanced Technology and Materials
One of the main reasons TOTO toilets are so expensive is that they utilize advanced technology and high-quality materials during manufacturing. TOTO invests heavily in research and development to create innovative features and enhancements for its toilet models.
For example, many TOTO toilets have a patented cyclone flushing system that generates a powerful centrifugal rinsing action to clear the bowl more efficiently using less water. This cyclone technology prevents streaking and staining. TOTO also uses a special glazing process called SanaGloss that prevents debris, mold and bacteria from sticking to porcelain surfaces.
The materials used in TOTO toilets are also premium grade. Real soft-close seats, sturdy vitreous china, and durable plastic components are common. These high-end materials ensure longevity and a luxurious look and feel, but also drive up production costs.
In addition to advanced tech, TOTO toilets feature ergonomic designs to maximize comfort and convenience. This includes features like:
- Elongated bowl shape for extra room
- Universal height for accessible use
- Heated seats with adjustable temperature settings
- Bidet functions with warm water cleaning
- Automatic lid opening and closing
- Night lights or guiding lights
These ergonomic enhancements certainly add to the complexity of manufacturing TOTO toilets compared to standard models, which helps explain the price premium.
TOTO toilets are engineered for very high performance and efficiency. The flushing systems are calibrated to effectively remove waste using minimal water. Low consumption of only 1.28 gallons per flush is common across TOTO’s toilet range. This helps conserve water.
Many TOTO models also have a powerful tornado flushing system using a 360° cleaning action and two powerful nozzles. This allows the toilet to evacuate bulk waste in one flush without clogs. The efficiency of the flushing system is made possible thanks to precision engineering.
TOTO takes toilet maintenance seriously. Many high-end TOTO toilets have automated cleaning functions built into the design.
For example, automatic bowl premisting wets the bowl before each use to prevent streaking and soiling. There are also antibacterial surfaces to prevent biofilm buildup and resist odors. Automated air purifiers and deodorizers are also common features in TOTO toilets.
This automated maintenance keeps the bowl fresh between cleanings, but requires additional mechanical components and sensors, further adding to cost.
Compliance with Codes and Regulations
As a premier plumbing brand, TOTO ensures its toilets comply with all relevant codes and regulations around the world. This includes meeting strict standards on:
- Water usage and efficiency
- Materials safety
- Flush performance
- Noise levels
- Electrical safety (for electrified products)
Rigorously certifying each model for regulatory compliance adds more time and cost to the development of TOTO toilets compared to non-compliant competitors. But it results in the safest and highest quality products.
Brand Reputation and Cache
As one of the most reputable brands in sanitary ware, TOTO enjoys strong brand awareness and loyalty from its customers. The iconic TOTO name carries a certain prestige and reputation for high-end quality.
This allows TOTO to price their products at a premium relative to lesser known brands. Consumers are willing to pay more for the TOTO brand recognition, trust and peace of mind. This brand reputation certainly contributes to the high prices.
Luxury Market Positioning
TOTO actively positions its toilets as luxury bathroom fixtures rather than value-priced commodities. The feature-packed designs and cutting edge innovations command premium pricing for those seeking a luxurious and transformative bathroom experience.
TOTO caters to upscale homeowners, hotels, and commercial establishments who want the best of the best in their facilities. This luxury positioning further elevates TOTO toilet pricing beyond basic bathroom necessities. The opulent materials, detail-oriented engineering and industry-leading features make TOTO well worth the price for discerning buyers.
In summary, TOTO toilets command hefty price tags due to their advanced technology, premium materials, ergonomic innovations, performance engineering, automated maintenance, regulatory compliance, strong brand reputation, and luxury market positioning. While not affordable for all budgets, TOTO sets the standard for modern toilet excellence and provides transformative solutions for those willing to invest at the top of the market. The cutting-edge designs and peerless quality explain why TOTO toilets cost more than the competition.